In a blur?
By Luke Pollard
27/04/2007 11:27 GMT
There are only a handful of elections happening in London on 3 May all as the result of sitting councillors standing down. Considering the sheer campaigning powerhouse potential of the capital’s population it is surprising that these few seats are not being more highly contested. One seat to watch, if only for the celebrity value, is that of Marylebone High Street in the blue-as-they-come City of Westminster right in the heart of the capital. The by-election will seek a replacement for the Tory incumbent who stood down just over a month before polling day. Having triumphed in last year’s local elections with some 70% of the vote this ultra-safe Conservative seat may just be about to fall to Labour in what could be one of the most incredible swings in the capital’s history.
Instead of fielding a largely unknown local activist to stand in the seat Labour have put forward Dave Rowntree, a local resident but better known as the drummer from Blur, the iconic Britpop band. Fighting a creative online campaign against a frankly mistified local Consevative Party, also famous for his pro-file-sharing views, is leading the way with a series of online videos using YouTube not leaflets as his medium for communicating his message to the electorate. Check them out here and here. And it seems to be working. National and international media coverage has followed and the feeling is ‘good’ on the streets. He’ll have quite a mountain to climb to overturn the Tory majority but if his celebrity and his activism produces a Labour Gain on Thursday it could well be the only one in the capital, and only one of a handful across the country in what is universally expected to be a watershed poll for Labour nationally.
Cross-posted at Despatchblog.